Brand Campaigns
Concepting. Shoot planning. Storytelling. Writing. Execution.
SKILLS
Concept and write copy for seasonal campaign and product launches, from idea to execution
Concept and write copy for full-funnel celebrity partnership and brand activation campaigns
Brainstorm new, innovative ideas to bring the campaign messaging to life across channels
Write scripts and participate in shoot planning, directing voiceover talent and collaborating throughout the post-production workflow to bring the messaging to life
Assist in building content capture briefs for influencers and affiliate partners
EXPRESS
Love Thy Look
Express x Sarah Jane Nader Collab
September 2026
Introducing Express x Sarah Jane Nader. An exclusive, limited-edition Fall 2026 collection co-created with model and Love Thy Nader reality TV star, Sarah Jane Nader. Marking Nader’s debut creative director role, the messaging highlights how the collection pairs sharp tailoring with effortless confidence to deliver a modern take on power dressing. The copy balances Nader’s personal story—including her queer identity, New York influence and Louisiana roots—with Express’ core brand ethos of authentic self-expression.
My role in this campaign was inclusive of writing scripts and Q&A prompts for shoot planning and social capture, writing all caption and in-art copy for all social and paid media tactics, assisting in product naming, as well as writing copy and concepting for all collateral surrounding the event activations pieces, inclusive of a VIP press event and an in-store meet & greet event.
Teaser
Launch
VIP Launch Party / Press Event
EXPRESS
Too Easy To Look This Good
Ft. Tinashe & Tee Higgins
August 2026
Express’ fall 2026 campaign stars global superstar, Tinashe, and pro football standout, Tee Higgins.
Soundtracked by Tinashe’s hit song, “Too Easy,” the campaign captures the effortless confidence of looking your best without overthinking it. It delivers on what today’s customer wants most: style that feels expressive, authentic and completely effortless. Because looking good should always feel too easy.
The campaign highlights key product categories, with the return of the iconic bootcut jean and Y2K washes, nodding to the music and sports industries and the stars who inspired the campaign.
PAID MEDIA ADS
Headline: Straight Bangers
Caption: New & already climbing charts—our hottest dress release ever. Sleek satin & sexy silhouettes on global superstar Tinashe.
Headline: Dress Drop!
Caption: New & already climbing charts—our hottest dress release ever. Sleek satin & sexy silhouettes on global superstar Tinashe.
Headline: Icon on Icon
Caption: America’s biggest hit pant, seen on global superstar Tinashe. Look good, feel amazing—for every move.
Headline: Icon on Icon
Caption: Discover the newest, hottest hits in Editor, on global superstar Tinashe. Style that makes it too easy to look this good.
Headline: TOP THE CHARTS
Caption: Leather, leopard, lace and more—the hottest night-out tops are in, as seen on global superstar Tinashe.
Headline: New Top Drop!
Caption: Leather, leopard, lace and more—night-out tops that make looking good too easy, as seen on global superstar, Tinashe.
Headline: Bootcut Is SO BACK
Caption: Global superstar Tinashe agrees. The ultra-flattering It jean from the ’90s & ’00s is back and better than ever.
Headline: New Jeans Drop!
Caption: Fall’s hottest jeans. Music’s hottest style icon. Dressing like a superstar is too easy.
EXPRESS
It Couple, It Looks
Ft. Delilah Belle Hamlin & Mick Maio
April 2026
Public displays of fashion. Zero apologies. When the ‘fits (and relationship) are too good to gatekeep, you hard launch them, together.
This April, Express got exclusive access to officially hard-launch Hollywood’s newest It couple alongside the launch of the summer 2026 collection. Starring model, It girl and daughter to THE Lisa Rinna from the Housewives and Traitors TV franchises, Delilah Belle Hamlin, and Love Island’s reality TV star, Mick Maio, this campaign garnered buzz by officially confirming the dating rumors, while showing off new dramatic dresses, head-turning suits and tabloid-level confidence—designed for moments that deserve flashbulbs.
ORGANIC SOCIAL
PAID MEDIA ADS
Headline: Public Displays of Fashion
Caption: When the ‘fits (and relationship) are too good to gatekeep.
Headline: It Looks for the It Girls
Caption: Dramatic dresses and headline-worthy confidence—designed for moments that deserve flashbulbs. Ft. Delilah Belle Hamlin.
Headline: Consider It Official
Caption: It couple Delilah Belle Hamlin and Mick Maio step out in our new summer collection.
Headline: Iconicccc
Caption: Style that demands attention. Step out in THE dresses of the season. Ft. Delilah Belle Hamlin.
Headline: Arrivals You Need
Caption: Public displays of fashion. Zero apologies. Summer style the world deserves to see.
Headline: Get Set for Summer
Caption: Public displays of fashion. Zero apologies. Looks that bring the drama. Ft. Delilah Belle Hamlin.
Headline: Bring the Drama
Caption: Iconic summer dresses and headline-worthy confidence—made to be seen. Ft. Delilah Belle Hamlin.
Headline: Photo-Worthy Arrivals
Caption: Public displays of fashion. Zero apologies. Fresh summer style for moments that deserve flashbulbs.
Headline: Your Perfect Match
Caption: Tailored to you, suited for her. Sharp summer looks that will get you noticed, ft. Delilah Belle Hamlin and Mick Maio.
Headline: Public Displays of Fashion
Caption: New relaxed tailoring designed for moments that deserve flashbulbs. Ft. Delilah Belle Hamlin and Mick Maio.
Headline: Consider It Official
Caption: When the ’fits (and relationship) are too good to gatekeep. Shop summer 2026, ft. Delilah Belle Hamlin and Mick Maio.
Headline: It Couple, It Looks
Caption: Public displays of fashion. Zero apologies. Summer arrivals that are way too good to gatekeep.