Brand Activations

Express x Payson High School

Spring 2024

In celebration of Footloose’s 40th anniversary, students at Payson High School (where the movie was filmed) successfully campaigned to bring Kevin Bacon back for one last dance before the school got torn down. Express stepped in to help make this their most confident prom ever.

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Express x Luxe Fashion Fest

Spring 2024

Express was a proud sponsor of NFL star Marquez Valdes-Scantling’s first-annual VIP fashion runway experience for athletes, creatives and tastemakers, highlighting emerging artists in the creative hub of St Petersburg, FL.

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Express Mega Grab Bag

Spring 2024

Express sent (ludicrously capacious) shopping bags to select stores with special mystery offers inside to draw traffic and increase conversion.

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