Paid Media
SKILLS
Concepting and crafting copy for paid media ads
Video, still and carousel formats
Range of channels from Meta to Pinterest to Google Search
Range of targeting strategies (prospecting, retargeting, top to bottom of funnel, varying customer personas, etc.)
Writing scripts and talking points for talent voiceover and video
Building briefs for influencer and affiliate content creation
Icons of Style Campaign
The launch of a brand-new fall/holiday campaign, featuring It couple Brooklyn & Nicola Peltz Beckham. Mainly top- and middle-funnel strategies across Meta, Pinterest and YouTube. Elevated, branded feel.
Brand: Express
Year: Fall/Holiday 2025
Caption: The It couple of the moment. The iconic looks of the season. You don’t want to miss it.
Headline: ICONS OF STYLE COMING SOON
CTA: SET A REMINDER
Headline: It’s the drop of the season
Caption: New arrivals this iconic? They’re gonna go fast. Don’t miss out on our ICONS OF STYLE.
Headline: Introducing ICONS OF STYLE
Caption: The It couple of the moment reinvents signature Express style for today.
Headline: You know you want them
Caption: ICONS OF STYLE: The drop everyone is talking about. Add to bag before they’re gone.
Headline: NEW! ICONS OF STYLE
Caption: The It couple. The signature looks. The drop of the season.
Headline: Dress like an icon
Caption: Sleek tailoring, rich color, top-rated Editor silhouette—this is power, redefined.
CAROUSEL
Headline 1: Soon to Sell Out
Headline 2: Striking & Feminine
Headline 3: Made to Turn Heads
Caption: The dress everyone is talking about—eye-catching in a signature leopard print. (It’s gonna go fast.)
Editorial Product Campaigns
Monthly ads focusing on key product positioning and messaging strategies. Range of top-, middle- and bottom-funnel targeting across Meta, Pinterest and YouTube.
Brand: Express
Year: 2021–Current
Headline: Most versatile chino
Caption: Top-rated comfort. Superior fit. Endlessly wearable.
Headline: Main-character vibes only
Caption: From standout LBDs to chic sequin skirts, the best new statement styles make every appearance iconic.
Headline: Monochrome game strong
Caption: New luxe, tonal layers for the girls who love a head-to-toe hue.
Headline: Hybrid work calls for hybrid style
Caption: New performance styles that look sharp, move easy and flex between office hours and off-duty.
Headline: Let your inner It-girl run wild
Caption: New and unapologetically bold—animal prints with a refined edge.
Headline: Have an iconic holiday
Caption: Own every moment in the season’s hottest arrivals. (Claim your faves before they sell out.)
Headline: Now trending
Caption: Old-school staples, new-school charm—rugby stripes, easy Oxfords, cool statement logos and more.
Headline: What Gifts To Get Her This Holiday
Caption: All guaranteed hits: the softest sweaters, the most iconic coats, the cutest cardigans and more.
CAROUSEL
Caption: The sweater you’ll wear on repeat—soft, smooth and body-skimming with a polished touch.
CAROUSEL
Caption: Soft, light, breathable—there’s a reason the Airy Soft is quickly becoming everyone’s favorite sweater.
Headline: Corporate, but make it cool
Caption: Menswear-inspired tailoring. Feminine silhouettes. Iconic office style.
Headline: Holiday’s Most Coveted Arrivals
Caption: New and need now: the softest sweaters, coziest coats, most iconic dresses and more.
Headline: Own every moment
Caption: New arrivals that bring the icon energy—from the most luxurious layers to the most unforgettable dresses.
Headline: What Gifts To Get Her This Holiday
Caption: All guaranteed hits: the softest sweaters, the most iconic coats, the cutest cardigans and more.
Headline: HOT new arrivals
Caption: These are going fast—make them yours while you still can.
Headline: Seriously, get your hands on these
Caption: The softest, coziest, most iconic sweaters out there right now.
UGC, CGC, EGC Campaigns
Inclusive of influencer and affiliate programs to generate content based on briefs we provide, as well as employee-generated content filmed in house or in store. Typically middle to lower funnel targeting with the goal of having a more lofi, native feel.
Brand: Express
Year: 2021–Current
Headline: The Best Bra-Free Tops
Caption: You could be like Sabrina, too. Shop Body Contour and Bra Camis to say goodbye to underwire for good.
Headline: Best sweater ever
Caption: Irresistible texture, warm and fuzzy feels, perfectly slouchy fit—it’s the must-have sweater this season.
Headline: So you RSVP’d yes
Caption: Make every entrance count in new head-turning arrivals from festive sequins to the softest sweaters.
Headline: Guaranteed to turn heads
Caption: New luxurious knits, show-stopping suits, iconic faux leather and more.
Caption: Wear these only if you want to receive a ton of compliments.
Headline: THE dresses of the season
CTA: SHOP NOW
Headline: Icon status: reached
Caption: New dresses, tops and skirts to keep up your fashion girl reputation.
CAROUSEL
Caption: From extravagant parties to intimate dinners, this is your outfit destination for every kind of gathering.
Headline: New statement style
Caption: This drop is nothing short of iconic: show-stopping coats, head-turning tailoring, effortless denim and more.
Headline: Leopard Dress RESTOCKED!
Caption: Back because you asked for it. The iconic defining dress that sold out FAST—and will likely sell out again.
Headline: New Wardrobe MVPs
Caption: Season-defining arrivals, pro-athlete-approved. Shop NFL star Hollywood Brown’s game day style.