Paid Media
Experience
Concepting and crafting copy for paid media ads
Video, still and carousel formats
Range of channels from Meta to Pinterest to Google Search
Range of targeting strategies (prospecting, retargeting, top of funnel, middle of funnel, bottom of funnel, etc.)
Writing scripts and talking points for talent voiceover and video
Building briefs for influencer and affiliate content creation
Icons of Style Campaign
The launch of a brand-new fall/holiday campaign, featuring It couple Brooklyn & Nicola Peltz Beckham. Mainly top- and middle-funnel strategies across Meta, Pinterest and YouTube. Elevated, branded feel.
Caption: The It couple of the moment. The iconic looks of the season. You don’t want to miss it.
Headline: ICONS OF STYLE COMING SOON
CTA: SET A REMINDER
Caption: New arrivals this iconic? They’re gonna go fast. Don’t miss out on our ICONS OF STYLE.
Headline: It’s the drop of the season
CTA: SHOP NOW
Caption: The It couple of the moment reinvents signature Express style for today.
Headline: Introducing ICONS OF STYLE
CTA: SHOP NOW
Caption: ICONS OF STYLE: The drop everyone is talking about. Add to bag before they’re gone.
Headline: You know you want them
CTA: SHOP NOW
Brand: Express
Year: Fall/Holiday 2025
Caption: The It couple. The signature looks. The drop of the season.
Headline: NEW! ICONS OF STYLE
CTA: SHOP NOW
Caption: Sleek tailoring, rich color, top-rated Editor silhouette—this is power, redefined.
Headline: Dress like an icon
CTA: SHOP NOW
CAROUSEL
Headline 1: Soon to Sell Out
Headline 2: Striking & Feminine
Headline 3: Made to Turn Heads
Caption: The dress everyone is talking about—eye-catching in a signature leopard print. (It’s gonna go fast.)
CTA: SHOP NOW
Editorial Product Campaigns
Monthly ads focusing on key product positioning and messaging strategies. Range of top-, middle- and bottom-funnel targeting across Meta, Pinterest and YouTube.
Caption: Top-rated comfort. Superior fit. Endlessly wearable.
Headline: Most versatile chino
CTA: SHOP NOW
Caption: From standout LBDs to chic sequin skirts, the best new statement styles make every appearance iconic.
Headline: Main-character vibes only
CTA: SHOP NOW
Caption: New luxe, tonal layers for the girls who love a head-to-toe hue.
Headline: Monochrome game strong
CTA: SHOP NOW
Caption: New performance styles that look sharp, move easy and flex between office hours and off-duty.
Headline: Hybrid work calls for hybrid style
CTA: SHOP NOW
Caption: New and unapologetically bold—animal prints with a refined edge.
Headline: Let your inner It-girl run wild
CTA: SHOP NOW
Caption: Own every moment in the season’s hottest arrivals. (Claim your faves before they sell out.)
Headline: Have an iconic holiday
CTA: SHOP NOW
Caption: Old-school staples, new-school charm—rugby stripes, easy Oxfords, cool statement logos and more.
Headline: Now trending
CTA: SHOP NOW
Caption: All guaranteed hits: the softest sweaters, the most iconic coats, the cutest cardigans and more.
Headline: What Gifts To Get Her This Holiday
CTA: SHOP NOW
Caption: Menswear-inspired tailoring. Feminine silhouettes. Iconic office style.
Headline: Corporate, but make it cool
CTA: SHOP NOW
Brand: Express
Year: 2021–Current
Caption: New and need now: the softest sweaters, coziest coats, most iconic dresses and more.
Headline: Holiday’s Most Coveted Arrivals
CTA: SHOP NOW
Caption: New arrivals that bring the icon energy—from the most luxurious layers to the most unforgettable dresses.
Headline: Own every moment
CTA: SHOP NOW
Caption: All guaranteed hits: the softest sweaters, the most iconic coats, the cutest cardigans and more.
Headline: What Gifts To Get Her This Holiday
CTA: SHOP NOW
CAROUSEL
Caption: The sweater you’ll wear on repeat—soft, smooth and body-skimming with a polished touch.
CTA: SHOP NOW
CAROUSEL
Caption: Soft, light, breathable—there’s a reason the Airy Soft is quickly becoming everyone’s favorite sweater.
CTA: SHOP NOW
Caption: These are going fast—make them yours while you still can.
Headline: HOT new arrivals
CTA: SHOP NOW
Caption: The softest, coziest, most iconic sweaters out there right now.
Headline: Seriously, get your hands on these
CTA: SHOP NOW
UGC, CGC, EGC Campaigns
Inclusive of influencer and affiliate programs to generate content based on briefs we provide, as well as employee-generated content filmed in house or in store. Typically middle to lower funnel targeting with the goal of having a more lofi, native feel.
Caption: You could be like Sabrina, too. Shop Body Contour and Bra Camis to say goodbye to underwire for good.
Headline: The Best Bra-Free Tops
CTA: SHOP NOW
Caption: Irresistible texture, warm and fuzzy feels, perfectly slouchy fit—it’s the must-have sweater this season.
Headline: Best sweater ever
CTA: MAKE IT YOURS
Caption: Make every entrance count in new head-turning arrivals from festive sequins to the softest sweaters.
Headline: So you RSVP’d yes
CTA: SHOP NOW
Caption: New luxurious knits, show-stopping suits, iconic faux leather and more.
Headline: Guaranteed to turn heads
CTA: SHOP NOW
Caption: Wear these only if you want to receive a ton of compliments.
Headline: THE dresses of the season
CTA: SHOP NOW
Caption: New dresses, tops and skirts to keep up your fashion girl reputation.
Headline: Icon status: reached
CTA: SHOP NOW
Brand: Express
Year: 2021–Current
Caption: This drop is nothing short of iconic: show-stopping coats, head-turning tailoring, effortless denim and more.
Headline: New statement style
CTA: SHOP NOW
Caption: Back because you asked for it. The iconic defining dress that sold out FAST—and will likely sell out again.
Headline: Leopard Dress RESTOCKED!
CTA: SHOP NOW
Caption: Season-defining arrivals, pro-athlete-approved. Shop NFL star Hollywood Brown’s game day style.
Headline: New Wardrobe MVPs
CTA: SHOP NOW
CAROUSEL
Caption: From extravagant parties to intimate dinners, this is your outfit destination for every kind of gathering.
CTA: SHOP NOW