Express 2023
Express Insider Appreciation Month ’23
(+ Launch of New Perks)
This Insider Appreciation Month was inclusive of the following tactics (with site, email, app, SMS and social support) to make our loyalty program members feel special and encourage new sign-ups to our Insider loyalty program.
Launch of brand-new perks: half-birthday gifts and new Refer & Earn feature (earn Express Cash for inviting friends to join)
Gift of $50 Express Cash for our VIP-tier Insiders
Insider-exclusive sale
Random surprise and delight Express Cash gifts for Insiders
Insider benefits page and dashboard refresh
& more
